I'm not sure how the algorithm works (or if there's one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I'm sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.

Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
FACT: This amendment ensures essential health benefits are the federal law of the land and maintains other important protections. States have the option to obtain a waiver regarding federal essential health benefits, but the state must publicly attest its purpose for doing so (to reduce the cost of health care coverage, increase the number of people with health care coverage, etc.) and it must specify the benefits it will require instead of the federal standard. NO STATE, under ANY circumstances, may ever obtain a waiver for pre-existing condition protection, prohibition on gender discrimination, for guaranteed issue and renewability, or for the right of dependents to stay on a family plan up to age 26.  
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.[3]

Total-experience testing, or experience testing, is a type of experiment-based testing in which the entire website experience of the visitor is examined using technical capabilities of the website platform (e.g., ATG, Blue Martini Software, etc.). Rather than creating multiple websites, total-experience testing uses the website platform to create several persistent experiences, and monitors which one is preferred by the customers.[citation needed]
For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 
In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.
Like many of the other landing pages in this post, Shopify's trial landing page keeps it simple. The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial's details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.
To better understand the concept of a sales funnel and just how you can implement it in your own business, let's look at the following image from Shutterstock. On the left side of the image, you see a magnet. That magnet is attracting customers, which happens a number of ways. From blogging to social media to paid ads and everything in between, how the visitors arrive to your website has some impact on the success of your funnel. 
On MailChimp’s pricing page, the focus is on getting you signed up for free, with an email, username, and password. They want to get you up and running and start using the product as soon as possible. They hope you will help them market themselves by using their products and spreading MailChimp further. Email marketing is often a one-too-many communication platform. The more you use it, the more likely you are to upgrade.
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed -- but well packaged -- information below the form.
Which Email Autoresponders Integrate With ClickFunnels? - This is a very common question.  The following email systems integrate EASILY with ClickFunnels: GetResponse, Aweber, Mailchimp, Infusionsoft (for email), PureLeverage (GVO), Active Campaign, and even HTML form integration (meaning you can integrate with just about any email autoresponder company).  Check out the chart above for a detailed explanation.  Get Started with a Free 2 Week ClickFunnels Trial Now By Clicking Here! 

Price: One Time Fee of $997, Free Click Funnels Etison Account ($1782.00 value) for 6 months. It also includes a free account to Instant Traffic Hacks ($297.00 value), Inception Secrets ($197.00 value) and The Attractive Character ($97.00 value) and Click Funnels Ignite Training ($297.00). After that, you decide if you want to stay, downgrade or cancel. Total Value: $2670.00.
LeadPages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of purdy templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list. LeadPages also has templates for things like sales pages — it’s a very robust tool! I literally use it everyday.
How Many Individual Pages Can I Have Within My Funnels? - This is a great question.  Remember, you get 20 funnels for the $97 ClickFunnels Cost.  So a good follow up question is how many individual pages can you have within those 20 funnels?  The answer is 100!   Similar to my comments about it being very unlikely you need more than 20 funnels for a while, it is also unlikely you would use more than 100 pages.  For example, the page you are viewing right now is only "one page"...you would have another 99 before you ran out! Click Here to Start the Process on a FREE 14 Day ClickFunnels Trial
I'm not sure how the algorithm works (or if there's one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I'm sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.
However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?

If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.
If I Start Out On The $297 Etison Suite Package But that Cost Is Too Much For Me, Can I "Downgrade?" - Yes, you can!  One of my favorite parts about ClickFunnels is the flexible pricing plans.  There are NO long term contracts or long term commitments of any kind.  If you start on the Etison Suite at $297 per month but it turns out you are no utilizing all the features necessary or it's too costly for you...you can downgrade to the Standard Click Funnels pricing package at any time in your account settings.  Totally flexible.  Totally worth trying for 14 days for FREE, right?  CLICK HERE to get your ClickFunnels 14 day trial started and make sure if you're interested to select the "Etison Suite" during your trial set up.
The messaging on the page reinforces the reason for their click, reducing or removing confusion and therefore increasing conversion rates. This improves overall user experience and reduces the bounce rate (individuals leaving the site without converting or navigating to another portion of the site) for the page. Good message matching can increase conversion by up to 50% in many cases.[13]
The Funnel Hacks webinar is for the serious marketer who wants to use the Click Funnels software and take their business to the highest level with state of the art training. There are several hours of training included in this system, including some of the upsell training (as mentioned above,) and a full 6 month free membership to the Click Funnels Etison software included with this package deal.

I Don't Even Know What a Funnel Is...Is This For Me? - The first time I heard the word "Funnel", all I could think of were Funnel Cakes.  Seriously.  I started out with ClickFunnels with NO PRIOR EXPERIENCE.  I didn't have a single email on my email list.  I knew what a webinar was but sure as heck didn't know how to actually conduct one.   But I utilized ClickFunnels incredible "done-for-you" funnels, their outrageous service, and their unmatched entrepreneur Facebook group to gain a new skill and it's changed my life.  Newbies, do not fear.  ClickFunnels is for YOU.   Go Here to Start a Free 14 Day Trial and See For Yourself.  CLICK HERE NOW!
Hey y’all! I have been getting an insane-in-the-membrane amount of questions about LeadPages recently, most of which have led me to believe that a lot of bloggers and business owners have no idea what it is or how to use it. It’s all good, yo. I was the exact same way when I first started using it. Think of this post as your official initiation into understanding LeadPages. You’ll walk away with lots of ideas about what you can do with this kick-butt software, as well as a variety of ways that you can use it to grow your blog or online business. You ready to rock?

How Many Funnels Do I Receive On The $97 Standard Plan?  - You will be able to create up to 20 separate funnels on this pricing plan!  In my experience, if you are new to ClickFunnels, it is very unlikely you will need more than 20 funnels for quite some time.   If you ever need to, you can "Archive" funnels you have to create room for new ones.  I never used the 20 funnels in my first year!  Enjoy a Free 14 Day Trial Now By Clicking Here


Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 
Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 
Like many of the other landing pages in this post, Shopify's trial landing page keeps it simple. The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial's details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.
Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 
⚠️ WE NEED YOUR HELP ⚠️ Human trafficking is a subject that NO ONE wants to talk about and most people avoid even THINKING about it. It is truly the darkest part of humanity and something MUST be DONE to STOP IT. That’s where Operation Underground Railroad has stepped up with an incredible team of people who work tirelessly to rescue children from a life of slavery. ⠀ We’ve had the opportunity to partner with O.U.R, and through our collaboration comes a documentary titled “Operation Toussaint” which was created to help spread the word and bring awareness of this harsh reality. It’s a film that follows the journey of former government agent Tim Ballard , who left everything he’d built to rescue kids and shed light in the darkest corners of the world. ⠀ Shortly after we premiered “Operation Toussaint” this year at Funnel Hacking Live we were able to raise over one million dollars for O.U.R, which has helped save over 400 children from sex slavery - but we want to do more! People have asked how they can help, it’s easy! Visit to learn more. ⠀ Check out the full trailer, reserve your seat, and SHARE THE LINK EVERYWHERE for the LIVE premier TONIGHT at 7pm MST. Let’s use this platform to make a difference! Join us in saving children from a life of slavery. 🌍🤲 #EndHumanTrafficking #OURrescue #SaveALife #Leadership #OURfilm #OperationToussaint #clickfunnels #russellbrunson #funnelhacker
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
Uh...I Need To Get PAID.   Can I Take Payments Through ClickFunnels? - Getting paid is kind of important.  ClickFunnels integrates with PayPal, Clickbank, Stripe (my personal choice) and Infusionsoft (for payments). There are tons of payment option Gateways to collect money and ClickFunnels works really seamlessly with most.  Check out the chars above for detailed explanations.   Start a Free 14 Day Click Funnels Trial Today And See The Power For Yourself!
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.

A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
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