There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages.
Open-ended experimentation. This approach is similar to closed-ended experimentation except that more variations will be added for testing and experimentation will not stop when a winner is found. This method is used by large corporation to dynamically improve their conversion rates and improve user experience. Landing page can also be adjusted dynamically as the experiment results change to further enhance user experience.
To use with social media advertising. If you’re using Facebook ads, then one of the best things you can do is send viewers to a landing page, rather than to a blog post, or worst of all, a straight up sales page. Sending them to a landing page means that they only have ONE choice: to subscribe or leave. There are no other distractions to keep them from opting in, so if they like your offer, they’ll subscribe. If you are selling something, then you can then put them in an email sequence to pitch your product to them. See how that works?
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.
If you do an interview or guest post, you can send people directly to your landing page. It doesn’t help you as much to send people to your blog or website’s homepage. People sent directly to your homepage have too many options, may not find what they’re interested in, and more often than not, will leave. So, if you’re doing a podcast interview or guest post, it would be better to send people to a landing page where they can opt-in. Once you have someone’s email address, you’re able to communicate and build a relationship with them. It’s much different than if they simply visited your blog once, two weeks ago. You catch my drift?
If you are pretty confident you will become a ClickFunnels customer after a free trial, I recommend signing up and using this Click Funnels pricing "trick" to save money. On the Standard Package, you can save almost $200 over the year. On the Etison Suite Package, you can save over $500 over the year. I made this quick video explainer because after my first year on ClickFunnels, I wish I would have done this! Check it out...
LeadPages is *not* the same thing as your email marketing software, such as Mailchimp, ConvertKit, or Infusionsoft. LeadPages helps you get more subscribers, but does not allow you to send regular emails to your list. So, LeadPages can be used to grow your email list and then you can use another service to communicate with that list. Make sense? In that case, why would someone want to use LeadPages? Because they offer tons of templates to help you make high-converting landing pages and allow you to easily send content upgrades.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
Got it. Thanks Pete. You might like to know we’re updating our 6-Figure Funnel training right now to tailor it one version of it to product businesses, and the other version to professional service companies like your’s. We’ve also relaunched our free sales funnel checklist w/ video training. You can pop-in your email address to get that on this page.
Funnel Hacks is for the serious marketer who wants to get the latest and best training available, along with a 6 month free Etison (the highest level) membership. If you investigate Click Funnels like I did before you buy, you will find that a $1673 discount than if you enter Click Funnels in the traditional manner and purchase the upsells that are included with this package.
What About Custom Domains? Please Say Unlimited... - YES. Unlimited. Custom. Domains. In summary, it's a pretty massive offering if you think about. Create as many funnels as you want, with as many pages as you want, have as many visitors as you want, unlimited contacts, and all those funnels can have a custom domain (AKA "vanity URL" or "branded URL"). Pretty Suite, right?! (that was lame. Pretty SWEET...get it?). FREE means FREE...And You Can Enjoy a ClickFunnels Trial for 14 Days Before You Pay a Dime. CLICK HERE and Check It Our For Yourself
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.
If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.
Very comprehensive review of funnel hacks. I’m glad to see that you actually have it and honestly review it. The cost is rather high, and I think it may not be the best for beginners. i think they may be overwhelmed with funnels if they are just starting out. However, if they have the cash and time to invest, I’m sure that it would benefit them greatly.
Third Party Verification - one key way to know is ClickFunnels legit is by hearing from people who have actually used ClickFunnels, but don't workfor Click Funnels! This type of independent review can really help you. You'll find my extensive ClickFunnels Pricing review on this site but you can also search major publications like Forbes who has reviewed ClickFunnels as a company and also other entrepreneurs and business owners who validate ClickFunnels is legit.
Of course, regardless of how they enter into your funnel, your goal as a marketer is to move them through the multiple stages that will take them from prospect to buyer. And once they're aware of you, you need to build their interest. To do this, you need to establish a relationship with the customer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge.
The first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive and feels less like a chore. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.