The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence. 

Whimsical isn't usually the first word that comes to mind when you think of HR software, but Teambit's illustration-heavy landing page is exactly that. A simple, one-field form is accompanied by a delightful office full of animal characters -- all of whom are very pleased with Teambit, in case you were wondering. An animal cartoon appears beside each informational section of the landing page, keeping visitors scrolling down to learn more.
Importantly, these higher premiums could only be charged for a period of one year to an individual who did not maintain continuous coverage. After an individual has maintained continuous coverage for twelve months they would then return to standard rates. This means that the protections against being charged higher premiums for a health condition are preserved for every individual market plan holder who maintains continuous coverage. 
Or, are you a leader, an adventurer or an evangelist? How you position yourself is entirely up to you, but your message must be consistent throughout your entire "pitch" and it needs to be steeped in the truth. Your backstory, and just how you convey that through parables, character flaws and polarity, has much to do with just how well you can "hook" in your prospects to create a mass movement.
If I Start Out On The $297 Etison Suite Package But that Cost Is Too Much For Me, Can I "Downgrade?" - Yes, you can!  One of my favorite parts about ClickFunnels is the flexible pricing plans.  There are NO long term contracts or long term commitments of any kind.  If you start on the Etison Suite at $297 per month but it turns out you are no utilizing all the features necessary or it's too costly for you...you can downgrade to the Standard Click Funnels pricing package at any time in your account settings.  Totally flexible.  Totally worth trying for 14 days for FREE, right?  CLICK HERE to get your ClickFunnels 14 day trial started and make sure if you're interested to select the "Etison Suite" during your trial set up.
FACT: This amendment ensures essential health benefits are the federal law of the land and maintains other important protections. States have the option to obtain a waiver regarding federal essential health benefits, but the state must publicly attest its purpose for doing so (to reduce the cost of health care coverage, increase the number of people with health care coverage, etc.) and it must specify the benefits it will require instead of the federal standard. NO STATE, under ANY circumstances, may ever obtain a waiver for pre-existing condition protection, prohibition on gender discrimination, for guaranteed issue and renewability, or for the right of dependents to stay on a family plan up to age 26.  
LeadPages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of purdy templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list. LeadPages also has templates for things like sales pages — it’s a very robust tool! I literally use it everyday.
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.

Open-ended experimentation. This approach is similar to closed-ended experimentation except that more variations will be added for testing and experimentation will not stop when a winner is found. This method is used by large corporation to dynamically improve their conversion rates and improve user experience. Landing page can also be adjusted dynamically as the experiment results change to further enhance user experience.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Of course, regardless of how they enter into your funnel, your goal as a marketer is to move them through the multiple stages that will take them from prospect to buyer. And once they're aware of you, you need to build their interest. To do this, you need to establish a relationship with the customer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge. 
That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.
FACT: This legislation addresses the 7% of Americans on the individual market, and those in the small group market. Anyone with employer-provided coverage or government coverage (Medicare, Medicaid, Tricare, VA benefits, etc.) would not be affected. Again, this amendment would not allow any state to deny coverage to those with pre-existing conditions, and would require the extensive protections described above for those with riskier health profiles. It is also worth noting that many states required insurers to offer coverage to those with pre-existing conditions before Obamacare was implemented. 

MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.
More Information - sometimes people are quick to be skeptical about something simply because they don't have all the facts they need.  What questions do you have about ClickFunnels Pricing and is Click Funnels legit that need to be answered?  I can assure you there are likely very clear answers to your questions.   Make a list of questions that you need to have answered to have confidence.  Then, get answers and move forward (or don't if its not right for your goals and budget!).
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
However, getting to this stage is no simple feat. It takes an enormous amount of work and effort plus tracking. By implementing sales funnel software, such as the platform built by Brunson, you can definitely cut down the headache, but there's still lots of work to be done. Copy needs to be written, tracking pixels need to be installed and email sequences need to be created. But that's what it takes to succeed.
The American Health Care Act (AHCA) as amended delivers relief from Obamacare’s taxes and mandates that have hurt job creators, increased premiums, and limited options for patients and health care providers. It returns control of health care from Washington back to the states and restores the free market so Americans can access quality, affordable health care options that are tailored to their needs.  
In online marketing, a landing page, sometimes known as a "lead capture page", "static page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.[1] The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.[2]
To better understand the concept of a sales funnel and just how you can implement it in your own business, let's look at the following image from Shutterstock. On the left side of the image, you see a magnet. That magnet is attracting customers, which happens a number of ways. From blogging to social media to paid ads and everything in between, how the visitors arrive to your website has some impact on the success of your funnel. 
FACT: This legislation addresses the 7% of Americans on the individual market, and those in the small group market. Anyone with employer-provided coverage or government coverage (Medicare, Medicaid, Tricare, VA benefits, etc.) would not be affected. Again, this amendment would not allow any state to deny coverage to those with pre-existing conditions, and would require the extensive protections described above for those with riskier health profiles. It is also worth noting that many states required insurers to offer coverage to those with pre-existing conditions before Obamacare was implemented. 
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.[citation needed]
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.

FACT: This amendment ensures essential health benefits are the federal law of the land and maintains other important protections. States have the option to obtain a waiver regarding federal essential health benefits, but the state must publicly attest its purpose for doing so (to reduce the cost of health care coverage, increase the number of people with health care coverage, etc.) and it must specify the benefits it will require instead of the federal standard. NO STATE, under ANY circumstances, may ever obtain a waiver for pre-existing condition protection, prohibition on gender discrimination, for guaranteed issue and renewability, or for the right of dependents to stay on a family plan up to age 26.  


Pay As You Grow ClickFunnels Pricing - I love that ClickFunnels offers "pay you grow" pricing.  That means that you can start with a 14 day free trial.  Then grow into a $97 Standard ClickFunnels pricing plan.  And eventually if you need to, upgrade to the full suite.  You are never locked into one position and as your business grows, you an grow your ClickFunnels account.   The flexibility they provide you is fantastic.  ClickFunnels 14 Day Free Trials Are FREE.  How's That For a Good Deal?  Click Here to Get Started.
Very comprehensive review of funnel hacks. I’m glad to see that you actually have it and honestly review it. The cost is rather high, and I think it may not be the best for beginners. i think they may be overwhelmed with funnels if they are just starting out. However, if they have the cash and time to invest, I’m sure that it would benefit them greatly.
Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.
LeadPages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of purdy templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list. LeadPages also has templates for things like sales pages — it’s a very robust tool! I literally use it everyday.
The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.[citation needed]
FACT: The MacArthur Amendment explicitly maintains protections for pre-existing conditions. NO STATE, under ANY circumstances, may ever obtain a waiver for guaranteed issue of coverage, guaranteed renewability of coverage, or the prohibition on denying coverage due to pre-existing conditions. The amendment specifically clarifies that its provisions cannot be construed as allowing insurers to limit coverage for those with pre-existing conditions. All of these protections will remain the law. 
Did You Start Out On The $97 Standard Package?  Did it Work For You?  - While results obviously will vary, yes I did start out with a 14 day free ClickFunnels trial and then became a $97 / month customer on the standard package.  At the time, I knew I wouldn't use more than the 20 funnels available and I was better off by focusing on doing less than trying to do it all.  So I went with the Standard Pricing Plan and the cost was manageable for me early in my business.  I made it back quickly and never looked back.  I can't recommend the trial enough because you can "test drive" the system before being billed.  It's a no-brainer if you're thinking of trying Click Funnels.  CLICK HERE to go start your own FREE 14 day ClickFunnels Trial.
One Time Fee of $997, Free Click Funnels Etison Account ($1782.00 value) for 6 months. It also includes a free account to Instant Traffic Hacks ($297.00 value), Inception Secrets ($197.00 value) and The Attractive Character ($97.00 value) and Click Funnels Ignite Training ($297.00). After that, you decide if you want to stay, downgrade or cancel. Total Value: $2670.00.
Pay As You Grow ClickFunnels Pricing - I love that ClickFunnels offers "pay you grow" pricing.  That means that you can start with a 14 day free trial.  Then grow into a $97 Standard ClickFunnels pricing plan.  And eventually if you need to, upgrade to the full suite.  You are never locked into one position and as your business grows, you an grow your ClickFunnels account.   The flexibility they provide you is fantastic.  ClickFunnels 14 Day Free Trials Are FREE.  How's That For a Good Deal?  Click Here to Get Started.
The Funnel Hacks webinar is for the serious marketer who wants to use the Click Funnels software and take their business to the highest level with state of the art training. There are several hours of training included in this system, including some of the upsell training (as mentioned above,) and a full 6 month free membership to the Click Funnels Etison software included with this package deal. 

Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 
FACT: This amendment ensures essential health benefits are the federal law of the land and maintains other important protections. States have the option to obtain a waiver regarding federal essential health benefits, but the state must publicly attest its purpose for doing so (to reduce the cost of health care coverage, increase the number of people with health care coverage, etc.) and it must specify the benefits it will require instead of the federal standard. NO STATE, under ANY circumstances, may ever obtain a waiver for pre-existing condition protection, prohibition on gender discrimination, for guaranteed issue and renewability, or for the right of dependents to stay on a family plan up to age 26.  

How Many Visitors Can I Have To My Funnels On the $97 Standard ClickFunnels Pricing Plan? - 20,000.  You're going to find a common theme here.  If you are a solopreneur, newbie to ClickFunnels, starting a business, it is unlikely you will need more than 20 funnels, 20,000 visitors, or 100 pages (see below).  Remember: if your business grows and you find yourself needing more than 20 funnels, 100 pages, or 20,000 visitors...just upgrade your plan at a higher cost.  You can upgrade at ANY time.  Remember there are NO CONTRACTS with ClickFunnels.  It is month to month and you can pause your billing at any time.  If you are an established business owner or have a large following or existing list, you may indeed need the ClickFunnels Etison Suite when you start.  Everyone else, basic $97 Standard plan is just fine.  2 Week ClickFunnels Trial Available Now By Clicking Here!
FACT: This legislation addresses the 7% of Americans on the individual market, and those in the small group market. Anyone with employer-provided coverage or government coverage (Medicare, Medicaid, Tricare, VA benefits, etc.) would not be affected. Again, this amendment would not allow any state to deny coverage to those with pre-existing conditions, and would require the extensive protections described above for those with riskier health profiles. It is also worth noting that many states required insurers to offer coverage to those with pre-existing conditions before Obamacare was implemented. 
MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.
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Clickfunnels: Review, Demo, Pricing and Features: