Or, are you a leader, an adventurer or an evangelist? How you position yourself is entirely up to you, but your message must be consistent throughout your entire "pitch" and it needs to be steeped in the truth. Your backstory, and just how you convey that through parables, character flaws and polarity, has much to do with just how well you can "hook" in your prospects to create a mass movement.
To be honest, I haven’t really explored LeadPages’ sales page templates a whole lot because I tend to design them myself in WordPress. However, when I created my free Pinterest e-book, I decided to create a sales page-esque landing page, which gave more information about the freebie, much like a sales page would. I also used one of LeadPages’ sales page templates to design it.
Hi Terence, first off I would like to say that an interesting and thorough review. The fact that you go into so much detail about Funnel hacks, both the pro’s and the con’s really makes me believe in it and you. It sounds like something I will definitely consider as soon as I get my own product to sell (which I am still working on at the minute). And if it works then it’s worth every penny I say.
What About Cool Marketing Stuff?  What's Included? - One of the best parts about the Standard Click Funnels cost is that you get usage of some incredible marketing tools.  For example, you can run A/B split tests on the standard plan.  You also get email integrations, optin funnels, advanced funnels, sales funnels, membership funnels, upsell pages, downsell pages, share funnels, webinar funnels, and more!  (NOTE: if some of those sound foreign to you...that's OK.  ClickFunnels will provide you with amazing tutorials and support on their standard plan.  There are plenty of marketing tools and assets available on the Standard Plan.  The primary limitations with the standard pricing plan are more about the number of funnels, pages, and visitors.   Give ClickFunnels a Whirl for FREE for 14 Days and See For Yourself.  CLICK HERE NOW!
One Time Fee of $997, Free Click Funnels Etison Account ($1782.00 value) for 6 months. It also includes a free account to Instant Traffic Hacks ($297.00 value), Inception Secrets ($197.00 value) and The Attractive Character ($97.00 value) and Click Funnels Ignite Training ($297.00). After that, you decide if you want to stay, downgrade or cancel. Total Value: $2670.00.
⚠️ WE NEED YOUR HELP ⚠️ Human trafficking is a subject that NO ONE wants to talk about and most people avoid even THINKING about it. It is truly the darkest part of humanity and something MUST be DONE to STOP IT. That’s where Operation Underground Railroad has stepped up with an incredible team of people who work tirelessly to rescue children from a life of slavery. ⠀ We’ve had the opportunity to partner with O.U.R, and through our collaboration comes a documentary titled “Operation Toussaint” which was created to help spread the word and bring awareness of this harsh reality. It’s a film that follows the journey of former government agent Tim Ballard , who left everything he’d built to rescue kids and shed light in the darkest corners of the world. ⠀ Shortly after we premiered “Operation Toussaint” this year at Funnel Hacking Live we were able to raise over one million dollars for O.U.R, which has helped save over 400 children from sex slavery - but we want to do more! People have asked how they can help, it’s easy! Visit to learn more. ⠀ Check out the full trailer, reserve your seat, and SHARE THE LINK EVERYWHERE for the LIVE premier TONIGHT at 7pm MST. Let’s use this platform to make a difference! Join us in saving children from a life of slavery. 🌍🤲 #EndHumanTrafficking #OURrescue #SaveALife #Leadership #OURfilm #OperationToussaint #clickfunnels #russellbrunson #funnelhacker
As a software engineer myself, I can tell you that building funnels from an application standpoint takes massive amounts of work. There's a great deal of coding and integration that's required here. From email systems to landing page implementations to credit card processing APIs, and everything in between, so many platforms need to "talk," that it takes the bar too high for the average marketer. 
Importantly, these higher premiums could only be charged for a period of one year to an individual who did not maintain continuous coverage. After an individual has maintained continuous coverage for twelve months they would then return to standard rates. This means that the protections against being charged higher premiums for a health condition are preserved for every individual market plan holder who maintains continuous coverage. 
For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 
The American Health Care Act (AHCA) as amended delivers relief from Obamacare’s taxes and mandates that have hurt job creators, increased premiums, and limited options for patients and health care providers. It returns control of health care from Washington back to the states and restores the free market so Americans can access quality, affordable health care options that are tailored to their needs.  
Imagine an autoresponder that doesn't just send emails, but allows you to track which channels your visitors are coming from, segment them based on actions they take and who they are (what they do in your funnels, how socially connected they are, what they purchase and more!), create custom follow up sequences (email, text messages and more!) for each visitor and FINALLY see the TRUE Lifetime Value of each of your customers!
However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages. 

Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Thanks for your perspective, you do bring up some good points for sure. I wouldn’t say the 100 day bootcamp is a get rich quick scheme, but you really need to put in the effort as some people gotten results within that time frame so it’s definitely possible. However on the other hand, almost 95% of the people won’t achieve anything because of various reasons too. I’m not too sure what rubbed you wrong, but the ABC is built on promoting Clickfunnels so that’s for sure.
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
I definitely have subscribed to Funnel hacks and have made my ROI multiple times over already with my affiliate and other business i’m involved in already. Also to back up Russell’s products (Perfect Webinar), I can 100% say that the products are very revolutionary and life changing, including his 2 books if you want to get it: Dotcom Secrets (https://incomefromthereddot.co…) and Expert Secrets (https://incomefromthereddot.co…). His process of doing things is very different but simple at the same time, so if you’re serious in wanting to make money, at least get his books first! Funnel hacks only if you have the money to go for it because the value in there is really amazing.
FACT: The MacArthur Amendment explicitly maintains protections for pre-existing conditions. NO STATE, under ANY circumstances, may ever obtain a waiver for guaranteed issue of coverage, guaranteed renewability of coverage, or the prohibition on denying coverage due to pre-existing conditions. The amendment specifically clarifies that its provisions cannot be construed as allowing insurers to limit coverage for those with pre-existing conditions. All of these protections will remain the law. 

Which Email Autoresponders Integrate With ClickFunnels? - This is a very common question.  The following email systems integrate EASILY with ClickFunnels: GetResponse, Aweber, Mailchimp, Infusionsoft (for email), PureLeverage (GVO), Active Campaign, and even HTML form integration (meaning you can integrate with just about any email autoresponder company).  Check out the chart above for a detailed explanation.  Get Started with a Free 2 Week ClickFunnels Trial Now By Clicking Here!
⚠️ WE NEED YOUR HELP ⚠️ Human trafficking is a subject that NO ONE wants to talk about and most people avoid even THINKING about it. It is truly the darkest part of humanity and something MUST be DONE to STOP IT. That’s where Operation Underground Railroad has stepped up with an incredible team of people who work tirelessly to rescue children from a life of slavery. ⠀ We’ve had the opportunity to partner with O.U.R, and through our collaboration comes a documentary titled “Operation Toussaint” which was created to help spread the word and bring awareness of this harsh reality. It’s a film that follows the journey of former government agent Tim Ballard , who left everything he’d built to rescue kids and shed light in the darkest corners of the world. ⠀ Shortly after we premiered “Operation Toussaint” this year at Funnel Hacking Live we were able to raise over one million dollars for O.U.R, which has helped save over 400 children from sex slavery - but we want to do more! People have asked how they can help, it’s easy! Visit to learn more. ⠀ Check out the full trailer, reserve your seat, and SHARE THE LINK EVERYWHERE for the LIVE premier TONIGHT at 7pm MST. Let’s use this platform to make a difference! Join us in saving children from a life of slavery. 🌍🤲 #EndHumanTrafficking #OURrescue #SaveALife #Leadership #OURfilm #OperationToussaint #clickfunnels #russellbrunson #funnelhacker

Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 
If you’re using an email service like Mailchimp, then you might be stumped on how to send content upgrades without adding subscribers to a gazillion lists and thereby paying for your subscribers multiple times. LeadPages makes this a very simple fix. To do so, you just need to create a new “LeadPage” or “LeadBox” in LeadPages and then upload your freebie, which will automatically be emailed to your new subscriber after they opt-in. It’s an excellent solution if you want to grow your list with content upgrades, but don’t know how to figure it out tech-wise. 

The Funnel Hacks webinar is for the serious marketer who wants to use the Click Funnels software and take their business to the highest level with state of the art training. There are several hours of training included in this system, including some of the upsell training (as mentioned above,) and a full 6 month free membership to the Click Funnels Etison software included with this package deal.
Landing pages originated with the IT departments of Microsoft in late 2003 in response to poor online sales of Office.[5] The process was tedious and time-consuming. As a result, in 2009, several startups, including Unbounce, were formed to simplify and streamline the process. The rise of cloud computing and e-commerce around 2009 provided ideal conditions for these startups to flourish.[5] Since then the customer requirements changed, requesting integrations with other solutions such as email marketing, lead nurturing and customer relationship management systems.
One thing to consider is that the Etison package ($297 per month) includes Clickfunnels “Actionetics.” This is Clickfunnels CRM/email marketing tool that provides the ability to interact with leads from the dashboard. In this case, you would not need a 3rd party email provider (such as Mailchimp). So while Etison costs more, you actually wouldn’t need other 3rd party tools because they are included in the Etison pricing package.  
How Many Funnels Do I Receive On The $97 Standard Plan?  - You will be able to create up to 20 separate funnels on this pricing plan!  In my experience, if you are new to ClickFunnels, it is very unlikely you will need more than 20 funnels for quite some time.   If you ever need to, you can "Archive" funnels you have to create room for new ones.  I never used the 20 funnels in my first year!  Enjoy a Free 14 Day Trial Now By Clicking Here
Do I Get Awesome Support On the Standard Plan? - Yes!  There is no "Tier 1" or "Tier 2" support.   When you start on the 14 free ClickFunnels Trial and then start on the Standard Pricing Plan, you receive excellent support.  You have access to tutorials, "games" to learn how to use ClickFunnels and amazing "in funnel" chat support active on your screen while you are working on funnels.   You will receive incredible support on the Click Funnels standard plan.  Click Here to Start a FREE 14 Day ClickFunnels Trial Using My Link!
I’ve checked out a few of Russell Brunson’s content, on youtube, and he seems to really know his stuff. To be honest, at first I was skeptical and thought he could be a fraud but then I had a read of his book. It was actually really interesting and full of useful advice, also I seen that he’s speaking at Grant Cardone’s 10X seminar (or something like that), I know he’s legit so Russell – and his program – must be too!
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
HOW DOES IT PROTECT HIGH-RISK INDIVIDUALS? The amendment’s limited waiver for health rating requires states to set up a program for high-risk individuals or premium stabilization, or to participate in the federal invisible risk-sharing program. No state may obtain a waiver for health status unless it has taken these efforts to protect those who might be affected. In states with a waiver, individuals who maintain continuous coverage could not be rated based on health status. 
Landing pages originated with the IT departments of Microsoft in late 2003 in response to poor online sales of Office.[5] The process was tedious and time-consuming. As a result, in 2009, several startups, including Unbounce, were formed to simplify and streamline the process. The rise of cloud computing and e-commerce around 2009 provided ideal conditions for these startups to flourish.[5] Since then the customer requirements changed, requesting integrations with other solutions such as email marketing, lead nurturing and customer relationship management systems.
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]

Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
If you are pretty confident you will become a ClickFunnels customer after a free trial, I recommend signing up and using this Click Funnels pricing "trick" to save money.   On the Standard Package, you can save almost $200 over the year.  On the Etison Suite Package, you can save over $500 over the year.  I made this quick video explainer because after my first year on ClickFunnels, I wish I would have done this!  Check it out...
Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 
LeadPages is *not* the same thing as your email marketing software, such as Mailchimp, ConvertKit, or Infusionsoft. LeadPages helps you get more subscribers, but does not allow you to send regular emails to your list. So, LeadPages can be used to grow your email list and then you can use another service to communicate with that list. Make sense? In that case, why would someone want to use LeadPages? Because they offer tons of templates to help you make high-converting landing pages and allow you to easily send content upgrades.
Committed: Ideally, you want to close the deal when all red flags have been dealt with. In reality, most deals close while critical red flags still exist. At this point, you have provided the customer with a proposal that outlines key contractual terms. When a customer has agreed to move forward with a deal, they are “committed” (also known as “verbal commitment” or “verbal”). What remains is to work out the details of the contract, delivery and payment, all of which have the potential to“undo” the commitment. The commitment may be offered contingent upon certain terms being met.
Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.
There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages. 
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed -- but well packaged -- information below the form.

What About The Number of Pages? - Unlimited!  On the ClickFunnels Standard Plan, you receive up to 100 separate pages within your funnels...but in the Etison Suite you can have as many pages as you want.  There is no limit.  If you plan on having more than 20 funnels, it's also very possible you may have more than 100 pages at some point.  Start a FREE 14 Day ClickFunnels Trial By Clicking Here Now (Remember, You Have Two Weeks To Cancel Before You Are Billed...Awesome Deal!)


How Many Funnels Do I Get in the Etison Suite? - Unlimited!  In the Standard Plan, you receive up to 20 funnels, but in the Etison Suite you can have an Unlimited number of funnels.  This is a great option for a business owner, entrepreneur, or free lancer who may need to have more than 20 funnels running at any time.   Your ClickFunnels Trial is Totally Free for 14 Days.  Total No-Brainer In My Opinion So CLICK HERE To Get It Started :)
HOW DOES IT PROTECT HIGH-RISK INDIVIDUALS? The amendment’s limited waiver for health rating requires states to set up a program for high-risk individuals or premium stabilization, or to participate in the federal invisible risk-sharing program. No state may obtain a waiver for health status unless it has taken these efforts to protect those who might be affected. In states with a waiver, individuals who maintain continuous coverage could not be rated based on health status. 

If you’re using an email service like Mailchimp, then you might be stumped on how to send content upgrades without adding subscribers to a gazillion lists and thereby paying for your subscribers multiple times. LeadPages makes this a very simple fix. To do so, you just need to create a new “LeadPage” or “LeadBox” in LeadPages and then upload your freebie, which will automatically be emailed to your new subscriber after they opt-in. It’s an excellent solution if you want to grow your list with content upgrades, but don’t know how to figure it out tech-wise.
HOW DOES IT PROTECT HIGH-RISK INDIVIDUALS? The amendment’s limited waiver for health rating requires states to set up a program for high-risk individuals or premium stabilization, or to participate in the federal invisible risk-sharing program. No state may obtain a waiver for health status unless it has taken these efforts to protect those who might be affected. In states with a waiver, individuals who maintain continuous coverage could not be rated based on health status. 
Very comprehensive review of funnel hacks. I’m glad to see that you actually have it and honestly review it. The cost is rather high, and I think it may not be the best for beginners. i think they may be overwhelmed with funnels if they are just starting out. However, if they have the cash and time to invest, I’m sure that it would benefit them greatly.

Committed: Ideally, you want to close the deal when all red flags have been dealt with. In reality, most deals close while critical red flags still exist. At this point, you have provided the customer with a proposal that outlines key contractual terms. When a customer has agreed to move forward with a deal, they are “committed” (also known as “verbal commitment” or “verbal”). What remains is to work out the details of the contract, delivery and payment, all of which have the potential to“undo” the commitment. The commitment may be offered contingent upon certain terms being met.
Price: One Time Fee of $997, Free Click Funnels Etison Account ($1782.00 value) for 6 months. It also includes a free account to Instant Traffic Hacks ($297.00 value), Inception Secrets ($197.00 value) and The Attractive Character ($97.00 value) and Click Funnels Ignite Training ($297.00). After that, you decide if you want to stay, downgrade or cancel. Total Value: $2670.00.
Significant improvements can be seen through testing different copy text, form layouts, landing page images and background colours. However, not all elements produce the same improvements in conversions, and by looking at the results from different tests, it is possible to identify the elements that consistently tend to produce the greatest increase in conversions.[citation needed]
What Is "Backpack"? - within this feature you can actually manage an entire affiliate program for your business!  That's right, you can manage important affiliate tasks such as affiliate contacts, commission plans, one-click setups for affiliates, payments, subscriptions, affiliate payments, affiliate membership areas, branded affiliate sign ups, affiliate "sorting" (to see who the top affiliates are!) and much much more.  To see the entire backpack capabilities, scroll up to the blue colored comparison chart higher up on this page.  Experience Backpack for FREE During Your ClickFunnels Free 14 Day Trial.  CLICK HERE and Select the Etison Suite During Your Trial Set Up.  Enjoy :)
I just knew that I was hooked and wanted to learn everything that I could from Russell Brunson because he definitely convinced me that his teachings can help anyone to build a profitable business on the backend of the sales funnel. In other words, most people just send people straight to an affiliate offer, which gives them a slim chance that this person will buy immediately.
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Clickfunnels: Review, Demo, Pricing and Features: