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That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.
FACT: This amendment ensures essential health benefits are the federal law of the land and maintains other important protections. States have the option to obtain a waiver regarding federal essential health benefits, but the state must publicly attest its purpose for doing so (to reduce the cost of health care coverage, increase the number of people with health care coverage, etc.) and it must specify the benefits it will require instead of the federal standard. NO STATE, under ANY circumstances, may ever obtain a waiver for pre-existing condition protection, prohibition on gender discrimination, for guaranteed issue and renewability, or for the right of dependents to stay on a family plan up to age 26.  
FACT: The AHCA sets aside $100 billion over ten years to help states with high-risk pools and other innovations. It sets aside an additional $15 billion specifically for maternity care, mental health care, and substance abuse treatment. And it sets aside an ADDITIONAL $15 billion for a federal invisible risk-sharing program -- another innovative way to help people access affordable coverage. 
FACT: The MacArthur Amendment explicitly maintains protections for pre-existing conditions. NO STATE, under ANY circumstances, may ever obtain a waiver for guaranteed issue of coverage, guaranteed renewability of coverage, or the prohibition on denying coverage due to pre-existing conditions. The amendment specifically clarifies that its provisions cannot be construed as allowing insurers to limit coverage for those with pre-existing conditions. All of these protections will remain the law. 
How Many Funnels Do I Get in the Etison Suite? - Unlimited!  In the Standard Plan, you receive up to 20 funnels, but in the Etison Suite you can have an Unlimited number of funnels.  This is a great option for a business owner, entrepreneur, or free lancer who may need to have more than 20 funnels running at any time.   Your ClickFunnels Trial is Totally Free for 14 Days.  Total No-Brainer In My Opinion So CLICK HERE To Get It Started :)
Hi Andrey, it is definitely not for beginners who have no idea how to even make money online at all. If you have a business already, funnel hacks is definitely something that you should invest in. I would say that there are definitely better and more affordable options for beginners too. Paid traffic is a tricky thing, but Funnel Hacks actually break it down easily on how to do it quickly.
As a software engineer myself, I can tell you that building funnels from an application standpoint takes massive amounts of work. There's a great deal of coding and integration that's required here. From email systems to landing page implementations to credit card processing APIs, and everything in between, so many platforms need to "talk," that it takes the bar too high for the average marketer. 
Uh...I Need To Get PAID.   Can I Take Payments Through ClickFunnels? - Getting paid is kind of important.  ClickFunnels integrates with PayPal, Clickbank, Stripe (my personal choice) and Infusionsoft (for payments). There are tons of payment option Gateways to collect money and ClickFunnels works really seamlessly with most.  Check out the chars above for detailed explanations.   Start a Free 14 Day Click Funnels Trial Today And See The Power For Yourself!
HOW DOES IT PROTECT HIGH-RISK INDIVIDUALS? The amendment’s limited waiver for health rating requires states to set up a program for high-risk individuals or premium stabilization, or to participate in the federal invisible risk-sharing program. No state may obtain a waiver for health status unless it has taken these efforts to protect those who might be affected. In states with a waiver, individuals who maintain continuous coverage could not be rated based on health status. 
How Many Funnels Do I Receive On The $97 Standard Plan?  - You will be able to create up to 20 separate funnels on this pricing plan!  In my experience, if you are new to ClickFunnels, it is very unlikely you will need more than 20 funnels for quite some time.   If you ever need to, you can "Archive" funnels you have to create room for new ones.  I never used the 20 funnels in my first year!  Enjoy a Free 14 Day Trial Now By Clicking Here
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed -- but well packaged -- information below the form.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?

Muzzle, a mac app that silences on-screen notifications, fully embraces this show don't tell mentality on their otherwise minimal landing page. Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app's usefulness without lengthly descriptions.

Did You Start Out On The $97 Standard Package?  Did it Work For You?  - While results obviously will vary, yes I did start out with a 14 day free ClickFunnels trial and then became a $97 / month customer on the standard package.  At the time, I knew I wouldn't use more than the 20 funnels available and I was better off by focusing on doing less than trying to do it all.  So I went with the Standard Pricing Plan and the cost was manageable for me early in my business.  I made it back quickly and never looked back.  I can't recommend the trial enough because you can "test drive" the system before being billed.  It's a no-brainer if you're thinking of trying Click Funnels.  CLICK HERE to go start your own FREE 14 day ClickFunnels Trial. 
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Clickfunnels: Review, Demo, Pricing and Features: