The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.
Qualified prospect: Qualification is the most critical and demanding stage of the sales funnel. In the qualification process, you verify that the prospect has a need for your product, that the prospect sees value in your offering, that there is sufficient budget for a deal, that you have access to the decision-maker, and that there is an agreed-upon timeline for the sales process. The qualification process can be complex and lengthy, and can be managed with a Sales Call Talk Track and stakeholder management chart.
How Many Individual Pages Can I Have Within My Funnels? - This is a great question. Remember, you get 20 funnels for the $97 ClickFunnels Cost. So a good follow up question is how many individual pages can you have within those 20 funnels? The answer is 100! Similar to my comments about it being very unlikely you need more than 20 funnels for a while, it is also unlikely you would use more than 100 pages. For example, the page you are viewing right now is only "one page"...you would have another 99 before you ran out! Click Here to Start the Process on a FREE 14 Day ClickFunnels Trial
Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
As a software engineer myself, I can tell you that building funnels from an application standpoint takes massive amounts of work. There's a great deal of coding and integration that's required here. From email systems to landing page implementations to credit card processing APIs, and everything in between, so many platforms need to "talk," that it takes the bar too high for the average marketer.
MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Testing can be conducted sequentially or in parallel. In sequential testing, often the easiest to implement, the various versions of the webpages are made available online for a specified time period. In parallel (split) testing, both versions are made available, and the traffic is divided between the two. The results of sequential split testing can be skewed by differing time periods and traffic patterns in which the different tests are run.
Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
How Many Visitors Can I Have To My Funnels On the $97 Standard ClickFunnels Pricing Plan? - 20,000. You're going to find a common theme here. If you are a solopreneur, newbie to ClickFunnels, starting a business, it is unlikely you will need more than 20 funnels, 20,000 visitors, or 100 pages (see below). Remember: if your business grows and you find yourself needing more than 20 funnels, 100 pages, or 20,000 visitors...just upgrade your plan at a higher cost. You can upgrade at ANY time. Remember there are NO CONTRACTS with ClickFunnels. It is month to month and you can pause your billing at any time. If you are an established business owner or have a large following or existing list, you may indeed need the ClickFunnels Etison Suite when you start. Everyone else, basic $97 Standard plan is just fine. 2 Week ClickFunnels Trial Available Now By Clicking Here!
Whimsical isn't usually the first word that comes to mind when you think of HR software, but Teambit's illustration-heavy landing page is exactly that. A simple, one-field form is accompanied by a delightful office full of animal characters -- all of whom are very pleased with Teambit, in case you were wondering. An animal cartoon appears beside each informational section of the landing page, keeping visitors scrolling down to learn more.
To be honest, I haven’t really explored LeadPages’ sales page templates a whole lot because I tend to design them myself in WordPress. However, when I created my free Pinterest e-book, I decided to create a sales page-esque landing page, which gave more information about the freebie, much like a sales page would. I also used one of LeadPages’ sales page templates to design it.
What About Membership Funnels? - This is really amazing! There are lots of people who are interested in membership funnels. One of the best parts about the Click Funnels Standard Pricing Plan is that you are able to create Membership funnels and have an UNLIMITED number of Members. Boom! How cool is that? If you've been wanting to build a recurring revenue membership funnel site for your business, this is possible on the Standard Plan and you can have as many members as you want! Yep, Your 14 Day Trial is Totally Free. Click Here to Get It Rolling.
Uh...I Need To Get PAID. Can I Take Payments Through ClickFunnels? - Getting paid is kind of important. ClickFunnels integrates with PayPal, Clickbank, Stripe (my personal choice) and Infusionsoft (for payments). There are tons of payment option Gateways to collect money and ClickFunnels works really seamlessly with most. Check out the chars above for detailed explanations. Start a Free 14 Day Click Funnels Trial Today And See The Power For Yourself!
Did You Start Out On The $97 Standard Package? Did it Work For You? - While results obviously will vary, yes I did start out with a 14 day free ClickFunnels trial and then became a $97 / month customer on the standard package. At the time, I knew I wouldn't use more than the 20 funnels available and I was better off by focusing on doing less than trying to do it all. So I went with the Standard Pricing Plan and the cost was manageable for me early in my business. I made it back quickly and never looked back. I can't recommend the trial enough because you can "test drive" the system before being billed. It's a no-brainer if you're thinking of trying Click Funnels. CLICK HERE to go start your own FREE 14 day ClickFunnels Trial.