Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.

Of course, regardless of how they enter into your funnel, your goal as a marketer is to move them through the multiple stages that will take them from prospect to buyer. And once they're aware of you, you need to build their interest. To do this, you need to establish a relationship with the customer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge. 
That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.
Thank you for this well-researched and very informative review. With the price point being so high, it’s very helpful to have an unbiased opinion of it before making a purchase. Just curious, how long did it take you two break even after your purchase of the program ? It seems like you could make your money back, and more, pretty quickly if you follow it.

The standard (basic) Clickfunnels plan includes 20 funnels, 100 landing pages, and 20,000 visitors per month. This plan costs $97 per month and no long term contracts are required. The advanced package (Etison Suite) includes unlimited funnels, unlimited landing pages, and unlimited visitors per month. This plan costs $297 per month and no long term contracts are required. To see my own personal review of the various features offered and how I’ve used them in my business, go to: https://funnelpricing.com/clickfunnels-pricing-info to see more!
If you are pretty confident you will become a ClickFunnels customer after a free trial, I recommend signing up and using this Click Funnels pricing "trick" to save money.   On the Standard Package, you can save almost $200 over the year.  On the Etison Suite Package, you can save over $500 over the year.  I made this quick video explainer because after my first year on ClickFunnels, I wish I would have done this!  Check it out...
The messaging on the page reinforces the reason for their click, reducing or removing confusion and therefore increasing conversion rates. This improves overall user experience and reduces the bounce rate (individuals leaving the site without converting or navigating to another portion of the site) for the page. Good message matching can increase conversion by up to 50% in many cases.[13]
So, friends, there you have it! I hope this introduction to LeadPages was helpful for you. I really do use it in a LOT of different ways — I can’t imagine my business without it! If you’re trying to put more of a focus on growing your email list (hint: you should), then LeadPages will absolutely help you do that. I’m working on more LeadPages tutorials, because it really is a powerful tool, so let me know if there’s anything you’d love to know more about.
Ever since Russell became the HIGHEST paid speaker IN THE WORLD, he's been asked so many times “HOW…what’s the secret?!” Well we're here to tell you…and the best part of it all? It’s perfect for ANYONE! Wherever you are in your entrepreneurial journey…THIS IS FOR YOU! You don’t need a stage, you don’t need an audience of thousands…10X Secrets is designed to help AYONE earn MORE. 💸 Seriously, check it out 🔥📲 https://bit.ly/2FnB830 

How Many Individual Pages Can I Have Within My Funnels? - This is a great question.  Remember, you get 20 funnels for the $97 ClickFunnels Cost.  So a good follow up question is how many individual pages can you have within those 20 funnels?  The answer is 100!   Similar to my comments about it being very unlikely you need more than 20 funnels for a while, it is also unlikely you would use more than 100 pages.  For example, the page you are viewing right now is only "one page"...you would have another 99 before you ran out! Click Here to Start the Process on a FREE 14 Day ClickFunnels Trial
Of course, regardless of how they enter into your funnel, your goal as a marketer is to move them through the multiple stages that will take them from prospect to buyer. And once they're aware of you, you need to build their interest. To do this, you need to establish a relationship with the customer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge. 
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
Total-experience testing, or experience testing, is a type of experiment-based testing in which the entire website experience of the visitor is examined using technical capabilities of the website platform (e.g., ATG, Blue Martini Software, etc.). Rather than creating multiple websites, total-experience testing uses the website platform to create several persistent experiences, and monitors which one is preferred by the customers.[citation needed]
I just knew that I was hooked and wanted to learn everything that I could from Russell Brunson because he definitely convinced me that his teachings can help anyone to build a profitable business on the backend of the sales funnel. In other words, most people just send people straight to an affiliate offer, which gives them a slim chance that this person will buy immediately.
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Clickfunnels: Review, Demo, Pricing and Features: