To better understand the concept of a sales funnel and just how you can implement it in your own business, let's look at the following image from Shutterstock. On the left side of the image, you see a magnet. That magnet is attracting customers, which happens a number of ways. From blogging to social media to paid ads and everything in between, how the visitors arrive to your website has some impact on the success of your funnel. 
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.
The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.[citation needed]
If a sales opportunity does not move down the funnel, the sale will not happen and the opportunity should be removed, hence the “leaky” funnel. A leaky funnel is not necessarily bad; as a salesperson, you want to focus on opportunities that are likely to yield results. It is the nature of sales to have to remove an opportunity from your funnel. It does not mean that you will not sell to that account (a positive action by the customer can put them back into the funnel), but for the time being, you should centre your attention on opportunities that remain in the funnel.
Or, are you a leader, an adventurer or an evangelist? How you position yourself is entirely up to you, but your message must be consistent throughout your entire "pitch" and it needs to be steeped in the truth. Your backstory, and just how you convey that through parables, character flaws and polarity, has much to do with just how well you can "hook" in your prospects to create a mass movement.
The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
Transacted: A sale has transpired when a contract is signed by both parties. From a salesperson’s perspective, the fulfillment of the contract is the responsibility of other parts of the organization, and the salesperson can now focus on the next opportunity. In the case of early-stage start-ups, however, frequently the person that sells is also involved in fulfilling the contract. A signed contract can be booked as revenue from an accounting perspective.
FACT: The amendment’s limited waiver for health rating requires states to set up a program for high-risk individuals or premium stabilization, or to participate in the federal invisible risk sharing program. No state may obtain a waiver for health status unless it has taken these efforts to protect those who might be affected. In states with a waiver, individuals who maintain continuous coverage could not be rated based on health status. 
FACT: The MacArthur Amendment explicitly maintains protections for pre-existing conditions. NO STATE, under ANY circumstances, may ever obtain a waiver for guaranteed issue of coverage, guaranteed renewability of coverage, or the prohibition on denying coverage due to pre-existing conditions. The amendment specifically clarifies that its provisions cannot be construed as allowing insurers to limit coverage for those with pre-existing conditions. All of these protections will remain the law. 
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.

In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.
How Many Funnels Do I Get in the Etison Suite? - Unlimited!  In the Standard Plan, you receive up to 20 funnels, but in the Etison Suite you can have an Unlimited number of funnels.  This is a great option for a business owner, entrepreneur, or free lancer who may need to have more than 20 funnels running at any time.   Your ClickFunnels Trial is Totally Free for 14 Days.  Total No-Brainer In My Opinion So CLICK HERE To Get It Started :)
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.
Thanks Matt, the client attraction stage is the big thing. With relatively low client numbers I’m able nurture and provide relevant & specific information. I look arrange phone or in person meetings. So attracting clients who can identify with a specific or range of personal (to them) challenges which I’m able to demonstrate I can solve is perhaps the primary focus for me at the prospect acquisition point. I hope that makes sense:)
Behind the Scenes Tour of My Office? - Yeah, it's nothing exciting but I want to tell you something....2 years ago, I was flying Southwest Airlines flights at 1am trying to get home in the corporate grind.  And I am very grateful for my time there.  I crushed it.  But, I always wanted to own a business and control my destiny.  One year ago, I bought this old doctor's office and made it my own.  I have a team of 9 that work for me now.  Yep, we built the whole business on ClickFunnels basic pricing plan at $97.   
Did You Start Out On The $97 Standard Package?  Did it Work For You?  - While results obviously will vary, yes I did start out with a 14 day free ClickFunnels trial and then became a $97 / month customer on the standard package.  At the time, I knew I wouldn't use more than the 20 funnels available and I was better off by focusing on doing less than trying to do it all.  So I went with the Standard Pricing Plan and the cost was manageable for me early in my business.  I made it back quickly and never looked back.  I can't recommend the trial enough because you can "test drive" the system before being billed.  It's a no-brainer if you're thinking of trying Click Funnels.  CLICK HERE to go start your own FREE 14 day ClickFunnels Trial.
Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly. 
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
Imagine an autoresponder that doesn't just send emails, but allows you to track which channels your visitors are coming from, segment them based on actions they take and who they are (what they do in your funnels, how socially connected they are, what they purchase and more!), create custom follow up sequences (email, text messages and more!) for each visitor and FINALLY see the TRUE Lifetime Value of each of your customers!
Free ClickFunnels 14 Day Trial - after you've gathered 3rd party verification and received answers to your questions...one really easy to determine is ClickFunnels legit is to simply TRY IT!  One of the best parts about ClickFunnels is you can start a free 14 day trial.   Utilize the software and support for 2 weeks...if you like it, then move forward on to the Click Funnels Pricing package that is best for you.  If you're not satisfied or it's not what you're looking for, you cancel your subscription and don't pay anything (if you cancel before your two weeks is up).  It's really simple and you have nothing to lose.
If a sales opportunity does not move down the funnel, the sale will not happen and the opportunity should be removed, hence the “leaky” funnel. A leaky funnel is not necessarily bad; as a salesperson, you want to focus on opportunities that are likely to yield results. It is the nature of sales to have to remove an opportunity from your funnel. It does not mean that you will not sell to that account (a positive action by the customer can put them back into the funnel), but for the time being, you should centre your attention on opportunities that remain in the funnel.
The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.   

Hey, this is the real freakin' deal. I've been using ClickFunnels Pricing options for a year and a half at the time I write his (December 2017).   I'm not giving you info on ClickFunnels simply out of theory.  I have been actively using ClickFunnels and building a business on it!  When I first started, I was on the Click Funnels Standard Pricing Plan.  Then eventually I upgraded to the Etison Suite.  In the video below, I give you....
If you do an interview or guest post, you can send people directly to your landing page. It doesn’t help you as much to send people to your blog or website’s homepage. People sent directly to your homepage have too many options, may not find what they’re interested in, and more often than not, will leave. So, if you’re doing a podcast interview or guest post, it would be better to send people to a landing page where they can opt-in. Once you have someone’s email address, you’re able to communicate and build a relationship with them. It’s much different than if they simply visited your blog once, two weeks ago. You catch my drift?

Believe it or not, this works and everyday I see new subscribers sharing my opt-in form. Imagine if 10 people subscribed and you didn’t have a page like this. Well…then 10 people would have subscribed and that would be the end of that. BUT…if you have a viral sharing page, like the one above, then those 10 people could very well share it with all of their followers, resulting in more and more subscribers to your list. It’s pretty rad, y’all.


This is one of my favorite things about LeadPages. For most people, designing a lead magnet landing page on their website is difficult because then you’d have to mess with the coding on your site and could potentially break something. LeadPages makes it mega easy. They have about a zillion different templates you can customize to create landing page opt-in forms, like this one:
I definitely have subscribed to Funnel hacks and have made my ROI multiple times over already with my affiliate and other business i’m involved in already. Also to back up Russell’s products (Perfect Webinar), I can 100% say that the products are very revolutionary and life changing, including his 2 books if you want to get it: Dotcom Secrets (https://incomefromthereddot.co…) and Expert Secrets (https://incomefromthereddot.co…). His process of doing things is very different but simple at the same time, so if you’re serious in wanting to make money, at least get his books first! Funnel hacks only if you have the money to go for it because the value in there is really amazing.
Do I Get Awesome Support On the Standard Plan? - Yes!  There is no "Tier 1" or "Tier 2" support.   When you start on the 14 free ClickFunnels Trial and then start on the Standard Pricing Plan, you receive excellent support.  You have access to tutorials, "games" to learn how to use ClickFunnels and amazing "in funnel" chat support active on your screen while you are working on funnels.   You will receive incredible support on the Click Funnels standard plan.  Click Here to Start a FREE 14 Day ClickFunnels Trial Using My Link!
That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.

To use with social media advertising. If you’re using Facebook ads, then one of the best things you can do is send viewers to a landing page, rather than to a blog post, or worst of all, a straight up sales page. Sending them to a landing page means that they only have ONE choice: to subscribe or leave. There are no other distractions to keep them from opting in, so if they like your offer, they’ll subscribe. If you are selling something, then you can then put them in an email sequence to pitch your product to them. See how that works?

Very comprehensive review of funnel hacks. I’m glad to see that you actually have it and honestly review it. The cost is rather high, and I think it may not be the best for beginners. i think they may be overwhelmed with funnels if they are just starting out. However, if they have the cash and time to invest, I’m sure that it would benefit them greatly.


The standard (basic) Clickfunnels plan includes 20 funnels, 100 landing pages, and 20,000 visitors per month. This plan costs $97 per month and no long term contracts are required. The advanced package (Etison Suite) includes unlimited funnels, unlimited landing pages, and unlimited visitors per month. This plan costs $297 per month and no long term contracts are required. To see my own personal review of the various features offered and how I’ve used them in my business, go to: https://funnelpricing.com/clickfunnels-pricing-info to see more!
Hi Andrey, it is definitely not for beginners who have no idea how to even make money online at all. If you have a business already, funnel hacks is definitely something that you should invest in. I would say that there are definitely better and more affordable options for beginners too. Paid traffic is a tricky thing, but Funnel Hacks actually break it down easily on how to do it quickly.
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