Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
More Information - sometimes people are quick to be skeptical about something simply because they don't have all the facts they need. What questions do you have about ClickFunnels Pricing and is Click Funnels legit that need to be answered? I can assure you there are likely very clear answers to your questions. Make a list of questions that you need to have answered to have confidence. Then, get answers and move forward (or don't if its not right for your goals and budget!).
The first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive and feels less like a chore. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.