For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 
Or, are you a leader, an adventurer or an evangelist? How you position yourself is entirely up to you, but your message must be consistent throughout your entire "pitch" and it needs to be steeped in the truth. Your backstory, and just how you convey that through parables, character flaws and polarity, has much to do with just how well you can "hook" in your prospects to create a mass movement.
Do I Get Awesome Support On the Standard Plan? - Yes!  There is no "Tier 1" or "Tier 2" support.   When you start on the 14 free ClickFunnels Trial and then start on the Standard Pricing Plan, you receive excellent support.  You have access to tutorials, "games" to learn how to use ClickFunnels and amazing "in funnel" chat support active on your screen while you are working on funnels.   You will receive incredible support on the Click Funnels standard plan.  Click Here to Start a FREE 14 Day ClickFunnels Trial Using My Link!
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
HOW DOES IT PROTECT HIGH-RISK INDIVIDUALS? The amendment’s limited waiver for health rating requires states to set up a program for high-risk individuals or premium stabilization, or to participate in the federal invisible risk-sharing program. No state may obtain a waiver for health status unless it has taken these efforts to protect those who might be affected. In states with a waiver, individuals who maintain continuous coverage could not be rated based on health status. 

A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]

This is one of my favorite things about LeadPages. For most people, designing a lead magnet landing page on their website is difficult because then you’d have to mess with the coding on your site and could potentially break something. LeadPages makes it mega easy. They have about a zillion different templates you can customize to create landing page opt-in forms, like this one:
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?

If I Start Out On The $297 Etison Suite Package But that Cost Is Too Much For Me, Can I "Downgrade?" - Yes, you can!  One of my favorite parts about ClickFunnels is the flexible pricing plans.  There are NO long term contracts or long term commitments of any kind.  If you start on the Etison Suite at $297 per month but it turns out you are no utilizing all the features necessary or it's too costly for you...you can downgrade to the Standard Click Funnels pricing package at any time in your account settings.  Totally flexible.  Totally worth trying for 14 days for FREE, right?  CLICK HERE to get your ClickFunnels 14 day trial started and make sure if you're interested to select the "Etison Suite" during your trial set up.


FACT: The MacArthur Amendment explicitly maintains protections for pre-existing conditions. NO STATE, under ANY circumstances, may ever obtain a waiver for guaranteed issue of coverage, guaranteed renewability of coverage, or the prohibition on denying coverage due to pre-existing conditions. The amendment specifically clarifies that its provisions cannot be construed as allowing insurers to limit coverage for those with pre-existing conditions. All of these protections will remain the law. 
Qualified prospect: Qualification is the most critical and demanding stage of the sales funnel. In the qualification process, you verify that the prospect has a need for your product, that the prospect sees value in your offering, that there is sufficient budget for a deal, that you have access to the decision-maker, and that there is an agreed-upon timeline for the sales process. The qualification process can be complex and lengthy, and can be managed with a Sales Call Talk Track and stakeholder management chart.
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
What Is "Backpack"? - within this feature you can actually manage an entire affiliate program for your business!  That's right, you can manage important affiliate tasks such as affiliate contacts, commission plans, one-click setups for affiliates, payments, subscriptions, affiliate payments, affiliate membership areas, branded affiliate sign ups, affiliate "sorting" (to see who the top affiliates are!) and much much more.  To see the entire backpack capabilities, scroll up to the blue colored comparison chart higher up on this page.  Experience Backpack for FREE During Your ClickFunnels Free 14 Day Trial.  CLICK HERE and Select the Etison Suite During Your Trial Set Up.  Enjoy :)
Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 
One thing to consider is that the Etison package ($297 per month) includes Clickfunnels “Actionetics.” This is Clickfunnels CRM/email marketing tool that provides the ability to interact with leads from the dashboard. In this case, you would not need a 3rd party email provider (such as Mailchimp). So while Etison costs more, you actually wouldn’t need other 3rd party tools because they are included in the Etison pricing package.  

The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.[citation needed]
Uh...I Need To Get PAID.   Can I Take Payments Through ClickFunnels? - Getting paid is kind of important.  ClickFunnels integrates with PayPal, Clickbank, Stripe (my personal choice) and Infusionsoft (for payments). There are tons of payment option Gateways to collect money and ClickFunnels works really seamlessly with most.  Check out the chars above for detailed explanations.   Start a Free 14 Day Click Funnels Trial Today And See The Power For Yourself!
Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.
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