The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion.
Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle.
Did You Start Out On The $97 Standard Package? Did it Work For You? - While results obviously will vary, yes I did start out with a 14 day free ClickFunnels trial and then became a $97 / month customer on the standard package. At the time, I knew I wouldn't use more than the 20 funnels available and I was better off by focusing on doing less than trying to do it all. So I went with the Standard Pricing Plan and the cost was manageable for me early in my business. I made it back quickly and never looked back. I can't recommend the trial enough because you can "test drive" the system before being billed. It's a no-brainer if you're thinking of trying Click Funnels. CLICK HERE to go start your own FREE 14 day ClickFunnels Trial.
How Many Individual Pages Can I Have Within My Funnels? - This is a great question. Remember, you get 20 funnels for the $97 ClickFunnels Cost. So a good follow up question is how many individual pages can you have within those 20 funnels? The answer is 100! Similar to my comments about it being very unlikely you need more than 20 funnels for a while, it is also unlikely you would use more than 100 pages. For example, the page you are viewing right now is only "one page"...you would have another 99 before you ran out! Click Here to Start the Process on a FREE 14 Day ClickFunnels Trial
Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
This is not something I’ve tried, but I have seen others use it successfully. I’m sure you’ve seen this before! Basically, you can have someone text a certain word or phrase to a specific number. They’ll receive a text telling them to respond with their email address and then once they do, they’ll be subscribed! This has a number of really neat uses, like:
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
The first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive and feels less like a chore. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.