To better understand the concept of a sales funnel and just how you can implement it in your own business, let's look at the following image from Shutterstock. On the left side of the image, you see a magnet. That magnet is attracting customers, which happens a number of ways. From blogging to social media to paid ads and everything in between, how the visitors arrive to your website has some impact on the success of your funnel. 


As mentioned above, Funnel Hacks is for the SERIOUS marketer who either wants to increase the profits of their online business or is serious about learning how to build a business online the right way, the first time. If you have already been building a business online, you can learn what you have been doing right and what you have been doing wrong.

Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
My Multi-Million Dollar Business (That Started from a $97 Click Funnels Cost!) - No, that's not a misprint.  I built a $2m+ biz on ClickFunnels in my first year of business.  Pretty insane.  I'm a down to earth, average Joe.  Yep, I'm literally one of those guys saying "I used to work in corporate, but I ditched my job and made a million dollars using Click Funnels!" (no seriously, it really really really happened).  I'm still in shock...but not really because it all makes sense once you know how ClickFunnels works.  
FACT: The AHCA sets aside $100 billion over ten years to help states with high-risk pools and other innovations. It sets aside an additional $15 billion specifically for maternity care, mental health care, and substance abuse treatment. And it sets aside an ADDITIONAL $15 billion for a federal invisible risk-sharing program -- another innovative way to help people access affordable coverage. 
How Many Funnels Do I Receive On The $97 Standard Plan?  - You will be able to create up to 20 separate funnels on this pricing plan!  In my experience, if you are new to ClickFunnels, it is very unlikely you will need more than 20 funnels for quite some time.   If you ever need to, you can "Archive" funnels you have to create room for new ones.  I never used the 20 funnels in my first year!  Enjoy a Free 14 Day Trial Now By Clicking Here
The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 
This is definitely a great investment to get when you can afford to pay for it. If not, get the Dotcom Secrets and Expert Secrets book for a starter as those cover quite a few things that is inside Funnel Hacks as well, and it is at a much lower cost as well. You’ll definitely learn a lot from those books combined with what you learn in Wealthy Affiliate.
Significant improvements can be seen through testing different copy text, form layouts, landing page images and background colours. However, not all elements produce the same improvements in conversions, and by looking at the results from different tests, it is possible to identify the elements that consistently tend to produce the greatest increase in conversions.[citation needed]
Muzzle, a mac app that silences on-screen notifications, fully embraces this show don't tell mentality on their otherwise minimal landing page. Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app's usefulness without lengthly descriptions.

How Many Individual Pages Can I Have Within My Funnels? - This is a great question.  Remember, you get 20 funnels for the $97 ClickFunnels Cost.  So a good follow up question is how many individual pages can you have within those 20 funnels?  The answer is 100!   Similar to my comments about it being very unlikely you need more than 20 funnels for a while, it is also unlikely you would use more than 100 pages.  For example, the page you are viewing right now is only "one page"...you would have another 99 before you ran out! Click Here to Start the Process on a FREE 14 Day ClickFunnels Trial
MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.
Hi, Im from Poland. Do you think Wealthy Affiliate is a good choice for me? Online marketing is my hobby. I’d finalky like to try it out and earn on it. For a year Ive been looking for different courses to get me prepared. Ive come across ClickFunnels and ASM stuff. I dont know whete to find products to sell. Thats my biggest problem. Any advice for me?
The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
How Many Visitors Can I Have To My Funnels On the $97 Standard ClickFunnels Pricing Plan? - 20,000.  You're going to find a common theme here.  If you are a solopreneur, newbie to ClickFunnels, starting a business, it is unlikely you will need more than 20 funnels, 20,000 visitors, or 100 pages (see below).  Remember: if your business grows and you find yourself needing more than 20 funnels, 100 pages, or 20,000 visitors...just upgrade your plan at a higher cost.  You can upgrade at ANY time.  Remember there are NO CONTRACTS with ClickFunnels.  It is month to month and you can pause your billing at any time.  If you are an established business owner or have a large following or existing list, you may indeed need the ClickFunnels Etison Suite when you start.  Everyone else, basic $97 Standard plan is just fine.  2 Week ClickFunnels Trial Available Now By Clicking Here!
How Many Funnels Do I Receive On The $97 Standard Plan?  - You will be able to create up to 20 separate funnels on this pricing plan!  In my experience, if you are new to ClickFunnels, it is very unlikely you will need more than 20 funnels for quite some time.   If you ever need to, you can "Archive" funnels you have to create room for new ones.  I never used the 20 funnels in my first year!  Enjoy a Free 14 Day Trial Now By Clicking Here 

This is one of my favorite things about LeadPages. For most people, designing a lead magnet landing page on their website is difficult because then you’d have to mess with the coding on your site and could potentially break something. LeadPages makes it mega easy. They have about a zillion different templates you can customize to create landing page opt-in forms, like this one:

However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.


Transacted: A sale has transpired when a contract is signed by both parties. From a salesperson’s perspective, the fulfillment of the contract is the responsibility of other parts of the organization, and the salesperson can now focus on the next opportunity. In the case of early-stage start-ups, however, frequently the person that sells is also involved in fulfilling the contract. A signed contract can be booked as revenue from an accounting perspective.
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