When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.
I Don't Even Know What a Funnel Is...Is This For Me? - The first time I heard the word "Funnel", all I could think of were Funnel Cakes.  Seriously.  I started out with ClickFunnels with NO PRIOR EXPERIENCE.  I didn't have a single email on my email list.  I knew what a webinar was but sure as heck didn't know how to actually conduct one.   But I utilized ClickFunnels incredible "done-for-you" funnels, their outrageous service, and their unmatched entrepreneur Facebook group to gain a new skill and it's changed my life.  Newbies, do not fear.  ClickFunnels is for YOU.   Go Here to Start a Free 14 Day Trial and See For Yourself.  CLICK HERE NOW!
Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.
HOW DOES IT PROTECT HIGH-RISK INDIVIDUALS? The amendment’s limited waiver for health rating requires states to set up a program for high-risk individuals or premium stabilization, or to participate in the federal invisible risk-sharing program. No state may obtain a waiver for health status unless it has taken these efforts to protect those who might be affected. In states with a waiver, individuals who maintain continuous coverage could not be rated based on health status. 
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
Pay As You Grow ClickFunnels Pricing - I love that ClickFunnels offers "pay you grow" pricing.  That means that you can start with a 14 day free trial.  Then grow into a $97 Standard ClickFunnels pricing plan.  And eventually if you need to, upgrade to the full suite.  You are never locked into one position and as your business grows, you an grow your ClickFunnels account.   The flexibility they provide you is fantastic.  ClickFunnels 14 Day Free Trials Are FREE.  How's That For a Good Deal?  Click Here to Get Started.
×