On MailChimp’s pricing page, the focus is on getting you signed up for free, with an email, username, and password. They want to get you up and running and start using the product as soon as possible. They hope you will help them market themselves by using their products and spreading MailChimp further. Email marketing is often a one-too-many communication platform. The more you use it, the more likely you are to upgrade.
Of course, regardless of how they enter into your funnel, your goal as a marketer is to move them through the multiple stages that will take them from prospect to buyer. And once they're aware of you, you need to build their interest. To do this, you need to establish a relationship with the customer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge. 
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Pay As You Grow ClickFunnels Pricing - I love that ClickFunnels offers "pay you grow" pricing.  That means that you can start with a 14 day free trial.  Then grow into a $97 Standard ClickFunnels pricing plan.  And eventually if you need to, upgrade to the full suite.  You are never locked into one position and as your business grows, you an grow your ClickFunnels account.   The flexibility they provide you is fantastic.  ClickFunnels 14 Day Free Trials Are FREE.  How's That For a Good Deal?  Click Here to Get Started.
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