FACT: The AHCA sets aside $100 billion over ten years to help states with high-risk pools and other innovations. It sets aside an additional $15 billion specifically for maternity care, mental health care, and substance abuse treatment. And it sets aside an ADDITIONAL $15 billion for a federal invisible risk-sharing program -- another innovative way to help people access affordable coverage. 
That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.
Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.
The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
⚠️ WE NEED YOUR HELP ⚠️ Human trafficking is a subject that NO ONE wants to talk about and most people avoid even THINKING about it. It is truly the darkest part of humanity and something MUST be DONE to STOP IT. That’s where Operation Underground Railroad has stepped up with an incredible team of people who work tirelessly to rescue children from a life of slavery. ⠀ We’ve had the opportunity to partner with O.U.R, and through our collaboration comes a documentary titled “Operation Toussaint” which was created to help spread the word and bring awareness of this harsh reality. It’s a film that follows the journey of former government agent Tim Ballard , who left everything he’d built to rescue kids and shed light in the darkest corners of the world. ⠀ Shortly after we premiered “Operation Toussaint” this year at Funnel Hacking Live we were able to raise over one million dollars for O.U.R, which has helped save over 400 children from sex slavery - but we want to do more! People have asked how they can help, it’s easy! Visit to learn more. ⠀ Check out the full trailer, reserve your seat, and SHARE THE LINK EVERYWHERE for the LIVE premier TONIGHT at 7pm MST. Let’s use this platform to make a difference! Join us in saving children from a life of slavery. 🌍🤲 #EndHumanTrafficking #OURrescue #SaveALife #Leadership #OURfilm #OperationToussaint #clickfunnels #russellbrunson #funnelhacker
FACT: The AHCA sets aside $100 billion over ten years to help states with high-risk pools and other innovations. It sets aside an additional $15 billion specifically for maternity care, mental health care, and substance abuse treatment. And it sets aside an ADDITIONAL $15 billion for a federal invisible risk-sharing program -- another innovative way to help people access affordable coverage. 
Closed-ended experimentation. Consumers are exposed to several variations of landing pages, altering elements like headlines, formatting and layout while their behavior is observed in an attempt to remove distractions that will take the lead away from the page, including the primary navigation.[9] At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.

Ever since Russell became the HIGHEST paid speaker IN THE WORLD, he's been asked so many times “HOW…what’s the secret?!” Well we're here to tell you…and the best part of it all? It’s perfect for ANYONE! Wherever you are in your entrepreneurial journey…THIS IS FOR YOU! You don’t need a stage, you don’t need an audience of thousands…10X Secrets is designed to help AYONE earn MORE. 💸 Seriously, check it out 🔥📲 https://bit.ly/2FnB830


If you are pretty confident you will become a ClickFunnels customer after a free trial, I recommend signing up and using this Click Funnels pricing "trick" to save money.   On the Standard Package, you can save almost $200 over the year.  On the Etison Suite Package, you can save over $500 over the year.  I made this quick video explainer because after my first year on ClickFunnels, I wish I would have done this!  Check it out...
Transacted: A sale has transpired when a contract is signed by both parties. From a salesperson’s perspective, the fulfillment of the contract is the responsibility of other parts of the organization, and the salesperson can now focus on the next opportunity. In the case of early-stage start-ups, however, frequently the person that sells is also involved in fulfilling the contract. A signed contract can be booked as revenue from an accounting perspective. 

FACT: This amendment ensures essential health benefits are the federal law of the land and maintains other important protections. States have the option to obtain a waiver regarding federal essential health benefits, but the state must publicly attest its purpose for doing so (to reduce the cost of health care coverage, increase the number of people with health care coverage, etc.) and it must specify the benefits it will require instead of the federal standard. NO STATE, under ANY circumstances, may ever obtain a waiver for pre-existing condition protection, prohibition on gender discrimination, for guaranteed issue and renewability, or for the right of dependents to stay on a family plan up to age 26.  
It works because it’s simple. The CTA is clear. The design is trustworthy. In addition, the visibility of the signup button remains across all the pages, both at the bottom and the top of the landing pages. That’s a best practice. It also works because visually, they show you exactly what you’ll be getting when you sign up. There are screenshots of the application and not a lot of text. Mint is very benefits-focused.
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
If you’re using an email service like Mailchimp, then you might be stumped on how to send content upgrades without adding subscribers to a gazillion lists and thereby paying for your subscribers multiple times. LeadPages makes this a very simple fix. To do so, you just need to create a new “LeadPage” or “LeadBox” in LeadPages and then upload your freebie, which will automatically be emailed to your new subscriber after they opt-in. It’s an excellent solution if you want to grow your list with content upgrades, but don’t know how to figure it out tech-wise.

ClickFunnels is a drag-and-drop sales funnel builder that combines landing pages into different steps to make online sales. The best part about ClickFunnels is that no coding knowledge is necessary! Included in the Clickfunnels cost is most major email integrations with major providers. On this page you’ll find customer reviews that you can compare to other products.
Believe it or not, this works and everyday I see new subscribers sharing my opt-in form. Imagine if 10 people subscribed and you didn’t have a page like this. Well…then 10 people would have subscribed and that would be the end of that. BUT…if you have a viral sharing page, like the one above, then those 10 people could very well share it with all of their followers, resulting in more and more subscribers to your list. It’s pretty rad, y’all.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions? 

Thank you for this well-researched and very informative review. With the price point being so high, it’s very helpful to have an unbiased opinion of it before making a purchase. Just curious, how long did it take you two break even after your purchase of the program ? It seems like you could make your money back, and more, pretty quickly if you follow it.
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed -- but well packaged -- information below the form.

That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.
FACT: This legislation addresses the 7% of Americans on the individual market, and those in the small group market. Anyone with employer-provided coverage or government coverage (Medicare, Medicaid, Tricare, VA benefits, etc.) would not be affected. Again, this amendment would not allow any state to deny coverage to those with pre-existing conditions, and would require the extensive protections described above for those with riskier health profiles. It is also worth noting that many states required insurers to offer coverage to those with pre-existing conditions before Obamacare was implemented. 
LeadPages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of purdy templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list. LeadPages also has templates for things like sales pages — it’s a very robust tool! I literally use it everyday.
If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end. 
If you do an interview or guest post, you can send people directly to your landing page. It doesn’t help you as much to send people to your blog or website’s homepage. People sent directly to your homepage have too many options, may not find what they’re interested in, and more often than not, will leave. So, if you’re doing a podcast interview or guest post, it would be better to send people to a landing page where they can opt-in. Once you have someone’s email address, you’re able to communicate and build a relationship with them. It’s much different than if they simply visited your blog once, two weeks ago. You catch my drift?
Like many of the other landing pages in this post, Shopify's trial landing page keeps it simple. The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial's details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.
I just knew that I was hooked and wanted to learn everything that I could from Russell Brunson because he definitely convinced me that his teachings can help anyone to build a profitable business on the backend of the sales funnel. In other words, most people just send people straight to an affiliate offer, which gives them a slim chance that this person will buy immediately.
If you are pretty confident you will become a ClickFunnels customer after a free trial, I recommend signing up and using this Click Funnels pricing "trick" to save money.   On the Standard Package, you can save almost $200 over the year.  On the Etison Suite Package, you can save over $500 over the year.  I made this quick video explainer because after my first year on ClickFunnels, I wish I would have done this!  Check it out...
Committed: Ideally, you want to close the deal when all red flags have been dealt with. In reality, most deals close while critical red flags still exist. At this point, you have provided the customer with a proposal that outlines key contractual terms. When a customer has agreed to move forward with a deal, they are “committed” (also known as “verbal commitment” or “verbal”). What remains is to work out the details of the contract, delivery and payment, all of which have the potential to“undo” the commitment. The commitment may be offered contingent upon certain terms being met.
To be honest, I haven’t really explored LeadPages’ sales page templates a whole lot because I tend to design them myself in WordPress. However, when I created my free Pinterest e-book, I decided to create a sales page-esque landing page, which gave more information about the freebie, much like a sales page would. I also used one of LeadPages’ sales page templates to design it.
Behind the Scenes Tour of My Office? - Yeah, it's nothing exciting but I want to tell you something....2 years ago, I was flying Southwest Airlines flights at 1am trying to get home in the corporate grind.  And I am very grateful for my time there.  I crushed it.  But, I always wanted to own a business and control my destiny.  One year ago, I bought this old doctor's office and made it my own.  I have a team of 9 that work for me now.  Yep, we built the whole business on ClickFunnels basic pricing plan at $97.   
This is not something I’ve tried, but I have seen others use it successfully. I’m sure you’ve seen this before! Basically, you can have someone text a certain word or phrase to a specific number. They’ll receive a text telling them to respond with their email address and then once they do, they’ll be subscribed! This has a number of really neat uses, like:
This funding is on top of the $130 billion available to states through the AHCA’s Patient and State Stability Fund, which helps states repair their health markets damaged by Obamacare. States can use the funds to cut out-of-pocket costs, like premiums and deductibles. States may also use these resources to promote access to preventive services, like getting an annual checkup, as well as dental and vision care. States could use these resources to promote participation in private health insurance or to increase the number of options available through the market. 
Very comprehensive review of funnel hacks. I’m glad to see that you actually have it and honestly review it. The cost is rather high, and I think it may not be the best for beginners. i think they may be overwhelmed with funnels if they are just starting out. However, if they have the cash and time to invest, I’m sure that it would benefit them greatly.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Qualified prospect: Qualification is the most critical and demanding stage of the sales funnel. In the qualification process, you verify that the prospect has a need for your product, that the prospect sees value in your offering, that there is sufficient budget for a deal, that you have access to the decision-maker, and that there is an agreed-upon timeline for the sales process. The qualification process can be complex and lengthy, and can be managed with a Sales Call Talk Track and stakeholder management chart.
Behind the Scenes Tour of My Office? - Yeah, it's nothing exciting but I want to tell you something....2 years ago, I was flying Southwest Airlines flights at 1am trying to get home in the corporate grind.  And I am very grateful for my time there.  I crushed it.  But, I always wanted to own a business and control my destiny.  One year ago, I bought this old doctor's office and made it my own.  I have a team of 9 that work for me now.  Yep, we built the whole business on ClickFunnels basic pricing plan at $97.   
Which Email Autoresponders Integrate With ClickFunnels? - This is a very common question.  The following email systems integrate EASILY with ClickFunnels: GetResponse, Aweber, Mailchimp, Infusionsoft (for email), PureLeverage (GVO), Active Campaign, and even HTML form integration (meaning you can integrate with just about any email autoresponder company).  Check out the chart above for a detailed explanation.  Get Started with a Free 2 Week ClickFunnels Trial Now By Clicking Here!
What About Cool Marketing Stuff?  What's Included? - One of the best parts about the Standard Click Funnels cost is that you get usage of some incredible marketing tools.  For example, you can run A/B split tests on the standard plan.  You also get email integrations, optin funnels, advanced funnels, sales funnels, membership funnels, upsell pages, downsell pages, share funnels, webinar funnels, and more!  (NOTE: if some of those sound foreign to you...that's OK.  ClickFunnels will provide you with amazing tutorials and support on their standard plan.  There are plenty of marketing tools and assets available on the Standard Plan.  The primary limitations with the standard pricing plan are more about the number of funnels, pages, and visitors.   Give ClickFunnels a Whirl for FREE for 14 Days and See For Yourself.  CLICK HERE NOW!

More Information - sometimes people are quick to be skeptical about something simply because they don't have all the facts they need.  What questions do you have about ClickFunnels Pricing and is Click Funnels legit that need to be answered?  I can assure you there are likely very clear answers to your questions.   Make a list of questions that you need to have answered to have confidence.  Then, get answers and move forward (or don't if its not right for your goals and budget!).

That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
Got it. Thanks Pete. You might like to know we’re updating our 6-Figure Funnel training right now to tailor it one version of it to product businesses, and the other version to professional service companies like your’s. We’ve also relaunched our free sales funnel checklist w/ video training. You can pop-in your email address to get that on this page.
Uh...I Need To Get PAID.   Can I Take Payments Through ClickFunnels? - Getting paid is kind of important.  ClickFunnels integrates with PayPal, Clickbank, Stripe (my personal choice) and Infusionsoft (for payments). There are tons of payment option Gateways to collect money and ClickFunnels works really seamlessly with most.  Check out the chars above for detailed explanations.   Start a Free 14 Day Click Funnels Trial Today And See The Power For Yourself!
Marketing experts recommend websites remove the navigation menu and limit internal and external links on the page.[7] The form length mirrors the value of the offer[clarification needed]. They may also include a relevant image, animation or short video. These pages also tend to contain small icons (i.e. of Facebook, or Twitter) to facilitate social media sharing.
⚠️ WE NEED YOUR HELP ⚠️ Human trafficking is a subject that NO ONE wants to talk about and most people avoid even THINKING about it. It is truly the darkest part of humanity and something MUST be DONE to STOP IT. That’s where Operation Underground Railroad has stepped up with an incredible team of people who work tirelessly to rescue children from a life of slavery. ⠀ We’ve had the opportunity to partner with O.U.R, and through our collaboration comes a documentary titled “Operation Toussaint” which was created to help spread the word and bring awareness of this harsh reality. It’s a film that follows the journey of former government agent Tim Ballard , who left everything he’d built to rescue kids and shed light in the darkest corners of the world. ⠀ Shortly after we premiered “Operation Toussaint” this year at Funnel Hacking Live we were able to raise over one million dollars for O.U.R, which has helped save over 400 children from sex slavery - but we want to do more! People have asked how they can help, it’s easy! Visit to learn more. ⠀ Check out the full trailer, reserve your seat, and SHARE THE LINK EVERYWHERE for the LIVE premier TONIGHT at 7pm MST. Let’s use this platform to make a difference! Join us in saving children from a life of slavery. 🌍🤲 #EndHumanTrafficking #OURrescue #SaveALife #Leadership #OURfilm #OperationToussaint #clickfunnels #russellbrunson #funnelhacker
The image above is a glimpse at one of my webinars that I created in LeadPages. I embedded my live webinar presentation into a webinar template in LeadPages and also added a chat box (not pictured) below the webinar so that attendees could communicate and ask questions. Webinar software can be very pricy, but this solution allows you to do them nearly for free by embedding a live Google Hangouts broadcast. LeadPages is a great option for anyone getting started with webinars.
To be honest, I haven’t really explored LeadPages’ sales page templates a whole lot because I tend to design them myself in WordPress. However, when I created my free Pinterest e-book, I decided to create a sales page-esque landing page, which gave more information about the freebie, much like a sales page would. I also used one of LeadPages’ sales page templates to design it.
Very comprehensive review of funnel hacks. I’m glad to see that you actually have it and honestly review it. The cost is rather high, and I think it may not be the best for beginners. i think they may be overwhelmed with funnels if they are just starting out. However, if they have the cash and time to invest, I’m sure that it would benefit them greatly.
However, what Brunson cleverly conceived with ClickFunnels is to create a SaaS that can integrate with the world's most popular platforms and virtually anyone can quietly launch a funnel in hours as opposed to weeks of hefty coding and programming. As a fervent user of ClickFunnels myself, I can tell you that the system is impressive beyond measure.
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Clickfunnels: Review, Demo, Pricing and Features: