Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
Thanks for your perspective, you do bring up some good points for sure. I wouldn’t say the 100 day bootcamp is a get rich quick scheme, but you really need to put in the effort as some people gotten results within that time frame so it’s definitely possible. However on the other hand, almost 95% of the people won’t achieve anything because of various reasons too. I’m not too sure what rubbed you wrong, but the ABC is built on promoting Clickfunnels so that’s for sure.
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Transacted: A sale has transpired when a contract is signed by both parties. From a salesperson’s perspective, the fulfillment of the contract is the responsibility of other parts of the organization, and the salesperson can now focus on the next opportunity. In the case of early-stage start-ups, however, frequently the person that sells is also involved in fulfilling the contract. A signed contract can be booked as revenue from an accounting perspective.
Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle.
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This is not something I’ve tried, but I have seen others use it successfully. I’m sure you’ve seen this before! Basically, you can have someone text a certain word or phrase to a specific number. They’ll receive a text telling them to respond with their email address and then once they do, they’ll be subscribed! This has a number of really neat uses, like:
Landing pages originated with the IT departments of Microsoft in late 2003 in response to poor online sales of Office. The process was tedious and time-consuming. As a result, in 2009, several startups, including Unbounce, were formed to simplify and streamline the process. The rise of cloud computing and e-commerce around 2009 provided ideal conditions for these startups to flourish. Since then the customer requirements changed, requesting integrations with other solutions such as email marketing, lead nurturing and customer relationship management systems.
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.
Got it. Thanks Pete. You might like to know we’re updating our 6-Figure Funnel training right now to tailor it one version of it to product businesses, and the other version to professional service companies like your’s. We’ve also relaunched our free sales funnel checklist w/ video training. You can pop-in your email address to get that on this page.
I’ve checked out a few of Russell Brunson’s content, on youtube, and he seems to really know his stuff. To be honest, at first I was skeptical and thought he could be a fraud but then I had a read of his book. It was actually really interesting and full of useful advice, also I seen that he’s speaking at Grant Cardone’s 10X seminar (or something like that), I know he’s legit so Russell – and his program – must be too!
Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future.
Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?
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